Brandscopic has been helping experiential marketing agencies manage and measure their campaigns at local, regional and national levels since 2005. Established in Chicago in conjunction with a forward thinking experiential marketing agency, Brandscopic started by running software for nightlife marketing campaigns and grew into broader experiential marketing. With seven years of real world feedback and optimization, the solution has been used by thousands of individuals and now powers more than 30,000 events each year.
In early 2013, the organization rebranded and recapitalized itself as "Brandscopic", moved its headquarters to San Francisco, made several key hires, and embarked on a new path to become the software that both manages and measures experiential marketing campaigns -- providing critical information to agencies and the brands they serve.
We are excited about our new direction, and believe you will be equally excited about the insights uncovered by our solution. We don't require lengthy contracts and we try to keep everything, including our interface, as simple as possible. Our goal has always been to make really hard stuff, really easy. And we still believe we are in the same business as you are: providing beautiful and engaging experiences for our clients.
Please feel free to drop us a line if you have any questions.
George joined the Brandscopic team in early 2013 and brings with him a range of strategy consulting and data analytics experience. Prior to joining Brandscopic, George worked with The Parthenon Group where he advised corporate and Private Equity clients on pricing, mergers and acquisitions, market diligence and other strategic work in a wide range of industries including experiential marketing.
George holds a B.S. in Computer Engineering from Northwestern University, and an M.B.A. from the MIT Sloan School of Management.
Dr. Stacey is a recognized expert in the area of marketing analysis and provides input to Brandscopic analytics.
He is currently the Director of NYU Stern's Center for Measurable Marketing and has held faculty positions at Columbia and other Ivy institutions.